Society has changed dramatically over the past several centuries.

We have moved from an age of travelling by horse to one of cars and aeroplanes. From letters and landlines, we have entered an age in which smartphones connect us with people around the world. Today, AI is also becoming part of everyday life.

The way we live and work, as well as the roles of women and men, have gradually changed.

Even so, the image that comes to mind for many people when they hear “sexual services” remained almost unchanged for a very long time.

Men used the establishments, and women provided the services. This arrangement came to be accepted as though it were entirely natural.

Women, too, have days when they want someone to treat them tenderly. There are days when they want to be held, and days when they want to be seen and desired as a woman.

At times, they may seek physical satisfaction outside the context of romance. Yet for many years, it was considered difficult for women to speak openly about such feelings.

Women were expected to be the ones who were desired, not the ones who chose men for themselves. Perhaps assumptions like these delayed the development of services created for women.

Sexual services for women did not create women’s desires. Rather, they can be seen as choices that are finally becoming available for feelings that have always existed.